To produce integrated brand campaigns for products or public service
Requirements
Students will make an integrated marketing communications campaign, community outreach, social marketing or a CSR project.
It will be a full-fledged campaign including market segmentation, identification of target audience, ideation, creative execution (print, radio, tv, web), media planning and evaluation.
Subject Details
Project CodeMMJN 256, MMSN 256
Project Credits6
Major Project (Journalism) Syllabus, Notes & PYQ | MA 4th Sem | GGSIPU