1Critical review of the radio, TV and web ads
2Training in how to use sound recording equipment and editing softwares
3Radio Spots and Jingles: Ideation and writing a script
4Recording and editing radio spots/jingles (Individual exercise)
5TVC’s: visualization, writing a script, storyboard (Individual)
6Training in Camera Use for ad film making
7How to use editing softwares for TV ads
8Production of television commercials or digital long format ads (group exercise)