1Nature & Scope of Research: a) Philosophical Context of Research b) Scientific Approaches to Social Science Research c) Quantitative and Qualitative Approaches to Research
2Elements of Research
3Types of Research : a) Descriptive Research b) Exploratory Research c) Experimental Research d) Historical Research e) Action Research f) Gender Perspectives to Research
4History of Communication and Media Research
5Scientific Research: a) Concepts b) Variables c) Scales and Measurement - (TAM, BARC, Page Viewership, Unique Visitors, RAM, MAP, Readership and Circulation).
6Basic Research and Applied Research: a) Overview of Basic and Applied Research b) Application of Basic and Applied Research c) Difference between Basic and Applied Research
7Communication and Media Research: a) Concepts b) Process of Media Research c) Media vs Market Research
8Research Problem
9Development of Aims and Objectives of a Research Project
10Approach to Review of Literature
11Formulation of Hypotheses / Research Question
12Research Problem, Procedures and Methodology
13Quantitative Methods: a) Experimental b) Survey c) Content Analysis.
14Qualitative Research Methods: a) Field Observation b) Focus Group Discussions c) Interview c) Case-Study d) Ethnography e) Discourse Analysis f) Textual Analysis g) Longitudinal Research h) Feminist Research Methodology.
15Experimental Research: a) Overview of Experimental Research b) Application of Experimental Research c) Testing of Variables