The students are required to identify a research problem in the area of advertising, public relations, integrated marketing communication, corporate communication etc. in consultation with the allotted faculty supervisor. All the students will submit a research proposal including the review of literature, objectives and methodology duly approved by the mentor by the end of the semester. This proposal will lead to research project in the fourth semester.
The students will prepare a proposal for an integrated campaign/outreach programme ( brand /corporate or social) . The proposal will include SWOT analysis , market review and identification of campaign theme
Subject Details
Project CodeMMJN 257, MMSN 257
Project Credits3
Major Project Proposal (Journalism) Syllabus, Notes & PYQ | MA 3rd Sem | GGSIPU